The Cosmopolitan : Misfit

Fallon Encourages You to Misfit Right in

Published On
Aug 23, 2013

Editor's Pick

The Cosmopolitan of Las Vegas is known for commercials that are unlike any other hotel ads you've seen before, favoring random snippets of bold images and a brash soundtrack to accompany it. Back in 2010, when it opened its doors, it worked with agency Fallon for the opulent "Just the Right Amount of Wrong." Now, working with the same shop, it introduces two new spots that for once don't even feature the interior of a hotel. Instead, it takes old cliches and turns them on their heads, encouraging your to misfit right in and telling you that wildcards are accepted at this establishment. So if you're just looking for a restful night's sleep, maybe this one isn't for you.

Credits

Date
Aug 23, 2013
Brand:
The Cosmopolitan
Client:
The Cosmopolitan
Agency:
Fallon
Chief Marketing Officer:
John King
Chief Creative Officer:
Jeff Kling
Creative Director:
Myles Allpress
Creative Director:
Simon Roseblade
Producer:
Angie Schoemer
Head of Production:
Brendan Lawrence
Production Company:
Gentleman Scholar
Director:
Will Campbell
Director:
Will Johnson
Post Producer:
Gentleman Scholar
Editorial:
The Whitehouse

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Project Type