The Disability Foundation : The Killer Advantage

The story of a Paralympian.

Published On
Aug 29, 2012

Editor's Pick

The Disability Foundation shares the awe-inspiring story of Team GB swimmer James O'Shea in this powerful film by BBH London. O'Shea is a competitor in the "5th category" of the 100 meter breast stroke -- the category for athletes with no legs, especially relevant because the kick powers about 70% of a breast stroke swimmer's movement.

O'Shea will compete on Sept. 5 at the Paralympic Games, and discusses how he has coped with the difficult training process to get ready for the Games. The Disability Foundation, a U.K. charity that offers training and therapies for anyone affected by disability or bad health, was one of the key drivers in transforming O'Shea from a competitive athlete into one of the fastest swimmers in the world.

Credits

Date
Aug 29, 2012
Brand:
The Disability Foundation
Client:
The Disability Foundation
Agency:
BBH-London

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Project Type