The Food Bank For New York City : Virtual Food

"For groups like the Food Bank, unless there's a major drive that includes collection bins around the city, donating actual food is quite difficult," explains CD Deacon Webster at New York agency Walrus. "While making an online donatio

Published On
Aug 21, 2006

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"For groups like the Food Bank, unless there's a major drive that includes collection bins around the city, donating actual food is quite difficult," explains CD Deacon Webster at New York agency Walrus. "While making an online donation is a heck of a lot easier, it lacks the same tangible, fuzzy feeling of giving real food from your pantry to people in need." This pro bono print campaign "looks to reassure people that their online donation is just as good, if not better than a real food donation

Credits

Date
Aug 21, 2006
Creative Director:
Deacon Webster
Designer:
Eric Baldwin
Client:
The Food Bank For New York City
Agency:
Walrus
Brand:
The Food Bank For New York City

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