The Lotus Light Charity Society : Umbrella Bags

A small reminder.

Published On
Aug 11, 2010

Editor's Pick

Citizens of Hong Kong were reminded that water in Northwest China isn't as abundant as it is in their parts by some umbrella bags, produced out of Grey HK for The Lotus Light Charity Society. At the base of each bag was a picture of a bucket, cup or bowl, which filled up with the rainwater of the umbrellas placed inside. The bags conveyed the message that Northwest Chinese get their limited amounts of drinking H20 primarily from rainwater, inspiring users to make donations to Lotus Light.

Credits

Date
Aug 11, 2010
Brand:
The Lotus Light Charity Society
Client:
The Lotus Light Charity Society
Agency:
Grey-Hong Kong
Agency:
Grey-Hong Kong
Executive Creative Director:
Keith Ho
Creative Director:
Ray Lam
Creative Director:
Keith Lo
Copywriter:
Joshua Wong
Copywriter:
Keith Lo
Copywriter:
Tony Chan
Art Director:
Keith Ho
Art Director:
Ciff Luk
Art Director:
Ray Lam
Agency Producer:
John Lo
Agency Producer:
Wong Ying Ying
Illustrator:
Ciff Luk
Production Manager:
Ken Yan

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Project Type