The Natural Confectionery Company : Flavour of the Month - Sir Taste-a-Lot

Competing candy

Published On
Feb 28, 2011

Editor's Pick

Different candies, Jelly Snakes and Jelly Squirms, compete over their tastiness for a chance to win the title of 'Flavor of the Month' in an integrated campaign for The Natural Confectionery Company, created by Fallon. It features outdoor, radio and a new website developed Weapon7, which encourages users to interact and play games with their favorite TNCC character.