The Onion/7-Eleven : 2012 Election Coverage

Election coffee break time.

Published On
Sep 11, 2012

Editor's Pick

The Onion is preparing for Election 2012 with a link up with 7-Eleven, or as it puts it, "America's Most Politically Influential Convenience Store", that includes this video, created out of Tracy Locke, and a special election-themed website via Integer.

The site tracks poll results (determined by the number of pro-Obama and pro-Romney cups purchased at each store--and, by thelooks of it so far, Obama is ahead by a landslide) and will feature more satirical videos in the run up to the election. Downloads include creating your own Facebook photo of a 7 Eleven coffee cup supporting Romney or Obama (or undecided). You can also get a free coffee on certain days as the election approaches, depending on which state you live in.

Credits

Date
Sep 11, 2012
Brand:
The Onion/7-Eleven
Client:
The Onion/7-Eleven
Agency:
Tracy Locke
Executive Creative Director/Production:
Michael Piekarski
Group Creative Director:
Kyle Jones
Creative Director:
Ryan Blum
Copywriter:
Bradford Barron
Art Director:
Tyler Kitchens

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Project Type
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