The Star : There Will Be Stories

The Jungle gets the lounge treatment.

Published On
May 07, 2012

Editor's Pick

Guns-n-Roses' "Welcome the Jungle" gets a cheesy new vibe in this spot for The Star out of Monkeys. In the film directed by Revolver's Steve Rogers, a leisure suited-lounge singer plays a piano cover of the classic rock track as a casino world unfolds around him. It's the first element of a new "There Will be Stories" campaign to showcase The Star as an entertainment destination. It's a fine execution, but watching it, we can't help but wonder whatthis sophisticated lounge act from a few years back could add to the show.

Credits

Date
May 07, 2012
Brand:
The Star
Client:
The Star
Agency:
The Monkeys
Director:
Steve Rogers
Production Company:
Revolver
Executive Creative Director/Production:
Justin Drape
Creative Partner:
Micah Walker
Art Director:
Matt Heck
Copywriter:
Alex Derwin
Head of Broadcast Production:
Thea Carone
Group Content Director:
Dan Beaumont
Executive Planning Director:
Fabio Buresti
Strategic Planner:
Mat Rawnsley
Content Director:
Kristen Hardeman
Content Manager:
Pia McMorran
Director:
Steve Rogers
Executive Producer:
Michael Ritchie
Producer:
Pip Smart
Production Company:
Revolver
Editorial and Color:
Jack Hutchings
Editorial and Color:
The Butchery
Editorial and Color:
Ben Eagleton
Editorial and Color:
Fuel
Post Producer:
Fin
Director, Photography:
Russell Boyd
Music:
Guns N Roses
Arrangement:
Sonar Music
Arrangement:
Michael Lira
Producer:
Karina
Sound Design:
Simon Kane
Recording Studio:
Song Zu
Producer:
Larissa Coupe

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Project Type