Brits 'Grab Winter by the Beach Balls' in New Sun Spot

Grey London Promotes Newspaper's Holiday Promo

Published On
Jan 02, 2014

Editor's Pick

This lively, bumping new ad for The Sun was designed to banish your January doldrums -- and it probably will. Created by Grey London, the spot promotes the newspaper's "Holidays from 9.50," a promo that lets you collect 10 tokens from the newspaper and exchange them for a vacation package. Directed by MJ Delaney at Moxi, it features a cast of Britons "training" for holiday -- getting their beach balls and wardrobes ready -- accompanied by the training montage soundtrack from Rocky IV.