Office workers go crazy for the World Cup in The Sun's madcap spot

Spot turns a newspaper office into an impromptu soccer field

Published On
Jun 21, 2018

Editor's Pick

Thank goodness England won its first World Cup game on Monday night -- or else this spot, by The Sun newspaper, might have been a bit premature.

The ad broke ahead of the match against Tunisia, and shows everyone in The Sun's suspiciously calm office suddenly overtaken by football fever. After one over-excited employee sets it off by kicking a football at a TV screen, the office turns into an impromptu soccer game, which, (as you might expect of The Sun), is full of fouls, ducking and diving, aggressive tactics and a whole lot of rowdy, madcap fun.

Directed by Andy Lambert at 76Ltd, the spot is by Pulse Creative and The&Partnership and will run across social, digital display, press, email and events for the duration of the tournament driving awareness of the Sun's World Cup Hub.

Credits

Date
Jun 21, 2018
Brand:
The Sun
Agency:
Pulse Creative
Executive Creative Director:
Robin Garton
Creative Director:
Rob Welch
Creative:
Shez Lord
Creative:
Miles Stubbs
Designer:
Christian Timmermans
Designer:
Stuart Hudson
Designer:
James Poostchi
Designer:
Mark Wake
Planner:
Oliver Egan
Executive Producer:
Betsy Kelly
Business Director:
Matthew Thomas
Senior Account Director:
Georgie Ambrose
Production Company:
76 Ltd
Director:
Andy Lambert
Producer:
Denise Galloway
Photographer/Director, Photography:
Oliver Curtis
Stunt Coordinator:
Jamie Edgell
Editing/Post-Production/Visual Effects:
Dan Sherwen
Editing/Post-Production/Visual Effects:
Final Cut
Editor:
Jenna Le Noury
Editor:
Sydney Levy
Colorist:
Mark Horrobin
Editor/Producer/Visual Effects Supervisor:
Tim Davies
Editor/Producer/Visual Effects Supervisor:
Tommy Coulter-Liston
Editor/Producer/Visual Effects Supervisor:
Clive de Souza
Editor/Producer/Visual Effects Supervisor:
Chris Major
Editor/Producer/Visual Effects Supervisor:
Antonio Jimenez
Editor/Producer/Visual Effects Supervisor:
Richie White
Editing/Post-Production/Visual Effects:
Big Buoy
Audio:
Grand Central
Audio:
Munzie Thind
Audio:
Aaron Taffel
Music Company:
Library

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