Simon Cowell Literally Becomes a Fat Cat in Sunday Times Rich List Ads

Celebrities Become Felines in Work by Renowned Animal Photographer

Published On
May 06, 2014

Editor's Pick

Simon Cowell, Elton John and Richard Branson are mocked up to look like "fat cats" in this print campaign from the UK's Sunday Times to promote this year edition of its "Rich List." Agency Grey London commissioned well-known animal photographer Tim Flach to photograph the felines, which were then digitally retouched to look like the celebrities. Virgin founder Branson apparently liked his photo so much that he started a competition on his Twitter feed asking followers to write a caption for it. The "Rich List" edition of the newspaper is out next Sunday (May 11).