In Poland, an outdoor campaign for GSK's Theraflu flu remedy claims it can tell people if they are suffering from flu, via a billboard that can detect a fever.
The poster, in a Warsaw shopping center, is equipped with a live thermo-scanner camera, which uses thermal imaging to detect whether people who stand near it have a fever. If it turns out they do have one, they can take and download a selfie showing their high temperature. Theraflu then prompts them to share it on social media with the hashtag #TherafluThermoscanner.
The campaign is by Saatchi & Saatchi Switzerland and Saatchi & Saatchi/ Interactive Solutions Poland.