The Star : There Will Be Stories

The Jungle gets the lounge treatment.

Published On
May 06, 2012

Editor's Pick

Guns-n-Roses' "Welcome the Jungle" gets a cheesy new vibe in this spot for The Star out of Monkeys. In the film directed by Revolver's Steve Rogers, a leisure suited-lounge singer plays a piano cover of the classic rock track as a casino world unfolds around him. It's the first element of a new "There Will be Stories" campaign to showcase The Star as an entertainment destination. It's a fine execution, but watching it, we can't help but wonder whatthis sophisticated lounge act from a few years back could add to the show.

Credits

Date
May 07, 2012
Brand :
The Star
Client :
The Star
Agency :
The Monkeys
Director :
Steve Rogers
Production Company :
Revolver
Executive Creative Director/Production :
Justin Drape
Creative Partner :
Micah Walker
Art Director :
Matt Heck
Copywriter :
Alex Derwin
Head of Broadcast Production :
Thea Carone
Group Content Director :
Dan Beaumont
Executive Planning Director :
Fabio Buresti
Strategic Planner :
Mat Rawnsley
Content Director :
Kristen Hardeman
Content Manager :
Pia McMorran
Director :
Steve Rogers
Executive Producer :
Michael Ritchie
Producer :
Pip Smart
Production Company :
Revolver
Editorial and Color :
Jack Hutchings
Editorial and Color :
The Butchery
Editorial and Color :
Ben Eagleton
Editorial and Color :
Fuel
Post Producer :
Fin
Director, Photography :
Russell Boyd
Music :
Guns N Roses
Arrangement :
Sonar Music
Arrangement :
Michael Lira
Producer :
Karina
Sound Design :
Simon Kane
Recording Studio :
Song Zu
Producer :
Larissa Coupe

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Project Type