The Star : There Will Be Stories
The Jungle gets the lounge treatment.
Published On
May 06, 2012
Editor's Pick
Guns-n-Roses' "Welcome the Jungle" gets a cheesy new vibe in this spot for The Star out of Monkeys. In the film directed by Revolver's Steve Rogers, a leisure suited-lounge singer plays a piano cover of the classic rock track as a casino world unfolds around him. It's the first element of a new "There Will be Stories" campaign to showcase The Star as an entertainment destination. It's a fine execution, but watching it, we can't help but wonder whatthis sophisticated lounge act from a few years back could add to the show.
Credits
- Date
- May 07, 2012
- Brand:
- The Star
- Client:
- The Star
- Agency:
- The Monkeys
- Director:
- Steve Rogers
- Production Company:
- Revolver
- Executive Creative Director/Production:
- Justin Drape
- Creative Partner:
- Micah Walker
- Art Director:
- Matt Heck
- Copywriter:
- Alex Derwin
- Head of Broadcast Production:
- Thea Carone
- Group Content Director:
- Dan Beaumont
- Executive Planning Director:
- Fabio Buresti
- Strategic Planner:
- Mat Rawnsley
- Content Director:
- Kristen Hardeman
- Content Manager:
- Pia McMorran
- Director:
- Steve Rogers
- Executive Producer:
- Michael Ritchie
- Producer:
- Pip Smart
- Production Company:
- Revolver
- Editorial and Color:
- Jack Hutchings
- Editorial and Color:
- The Butchery
- Editorial and Color:
- Ben Eagleton
- Editorial and Color:
- Fuel
- Post Producer:
- Fin
- Director, Photography:
- Russell Boyd
- Music:
- Guns N Roses
- Arrangement:
- Sonar Music
- Arrangement:
- Michael Lira
- Producer:
- Karina
- Sound Design:
- Simon Kane
- Recording Studio:
- Song Zu
- Producer:
- Larissa Coupe
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Project Type
