Michael Winterbottom Directs Spot Aimed at Boosting British Beer Sales
Oct 30, 2014
This spot for the British Beer Alliance (a group of brewers and beer brands that aims to boost falling sales of beer in the U.K.) takes a leaf out of Apple's book by adapting its tagline of a few years ago. This time round, there's a beer for that -- not an app -- as a rhyming narration describes all the different occasions in British life at which folks might imbibe a pint.
Locations ranging from Chinese restaurants to country pubs to hipster craft pubs are brought to life by director Michael Winterbottom ("24 Hour Party People," "Mighty Heart") in his first-ever commercial. The spot was shot by Oscar-nominated director of photography Sean Bobbitt ("12 Years a Slave") and the majority of the people shown were street-cast to add a more authentic feel. The campaign will break this Sunday (Nov. 2) during "Downton Abbey" in the U.K. There's also a making-of film featuring an interview with Winterbottom and behind-the-scenes footage.