There's a Beer for That (Not an App, a Beer)

Michael Winterbottom Directs Spot Aimed at Boosting British Beer Sales

Published On
Oct 30, 2014

Editor's Pick

This spot for the British Beer Alliance (a group of brewers and beer brands that aims to boost falling sales of beer in the U.K.) takes a leaf out of Apple's book by adapting its tagline of a few years ago. This time round, there's a beer for that -- not an app -- as a rhyming narration describes all the different occasions in British life at which folks might imbibe a pint.

Locations ranging from Chinese restaurants to country pubs to hipster craft pubs are brought to life by director Michael Winterbottom ("24 Hour Party People," "Mighty Heart") in his first-ever commercial. The spot was shot by Oscar-nominated director of photography Sean Bobbitt ("12 Years a Slave") and the majority of the people shown were street-cast to add a more authentic feel. The campaign will break this Sunday (Nov. 2) during "Downton Abbey" in the U.K. There's also a making-of film featuring an interview with Winterbottom and behind-the-scenes footage.

Credits

Date
Oct 30, 2014
Agency:
SapientNitro
Brand:
British Beer Alliance
Client:
British Beer Alliance
Executive Creative Director:
Mark Hunter
Art Director:
Lee Williams
Copywriter:
Ed Copeland
Agency Producer:
Stephen Worley
Client Services Director:
Lee Woodward
Production Company:
2AM Films
Director:
Michael Winterbottom
Producer:
Nick Crabb
Producer:
Ben Mann
Editor:
Adam Spivey
Editor:
The Playroom
Post Production:
Framestore
Sound Design:
Wave Studios
Typographer:
Adam Brewster
Director, Photography:
Sean Bobbitt

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