This spot for the British Beer Alliance (a group of brewers and beer brands that aims to boost falling sales of beer in the U.K.) takes a leaf out of Apple's book by adapting its tagline of a few years ago. This time round, there's a beer for that -- not an app -- as a rhyming narration describes all the different occasions in British life at which folks might imbibe a pint.
Locations ranging from Chinese restaurants to country pubs to hipster craft pubs are brought to life by director Michael Winterbottom ("24 Hour Party People," "Mighty Heart") in his first-ever commercial. The spot was shot by Oscar-nominated director of photography Sean Bobbitt ("12 Years a Slave") and the majority of the people shown were street-cast to add a more authentic feel. The campaign will break this Sunday (Nov. 2) during "Downton Abbey" in the U.K. There's also a making-of film featuring an interview with Winterbottom and behind-the-scenes footage.