Liquid Plumbr Shows Plenty of (Butt) Cheek in Its Latest Spot
You Too Can Be a Plumber
By
Alexandra Jardine
Published On
May 17, 2017
Editor's Pick
Liquid Plumr is know for its cheeky ads filled with porn-references and sexual innuendo, but in its latest campaign it takes a crack at something slightly different, albeit still in a cheeky way.
The spot, by FCB Chicago, is a montage of different people all with one thing in common -- they're sporting a "plumber's crack." A florist, a man in a bowling alley, teens, seniors, a boxer, a firefighter and an artist are just some of those giving their butt cleavage an airing, to the soundtrack of "Too Marvelous for Words" sung by Rosemary Clooney.
The message of the spot, directed by Ben Flaherty at Lord and Thomas: with Liquid Plumr, we can all be plumbers.
Credits
- Date
- May 17, 2017
- Client :
- Liquid Plumr
- Client :
- Liquid Plumr
- Agency :
- FCB
- Vice President, Marketing :
- Chris Hyder
- Director, Marketing :
- Sacha Connor
- Associate Director :
- Tiffany Leung
- Associate Marketing Manager :
- Emily Thompson
- Associate Director :
- Boris Nurko
- Group Manager :
- Tricie Evans
- Chief Creative Officer :
- Liz Taylor
- Creative Director :
- Dean Paradise
- Creative Director :
- Bruno Mazzotti
- Senior Art Director :
- Nick Howard
- Senior Copywriter :
- Nick Stoner
- Senior Vice President, Director, Integrated Production :
- Will St. Clair
- Producer :
- Paul Ripa
- Executive Producer :
- Stump Mahoney
- Director, Music Production :
- Stump Mahoney
- Music Negotiator :
- Liz Howell
- Chief Strategy Officer :
- John Kenny
- Vice President, Director, Strategic Planning :
- Mary Jo Corby
- Executive Vice President, Group Management Director :
- Cary Pierce
- Senior Vice President, Group Management Director :
- Sue Redington
- Account Director :
- Diana El-Chantaf
- Account Executive :
- Angelica Heng
- Production :
- Lord + Thomas
- Director :
- Ben Flaherty
- Executive Producer :
- Katie Roach
- Production Service Company :
- Duck Pond
- Executive Producer :
- Joshua Greenberg
- Director, Photography :
- Lyle Vincent
- Editorial :
- Whitehouse
- Editor :
- Brian Gannon
- Assistant Editor :
- Ashley McGinn
- Producer :
- JoJo Scheerer
- Executive Producer :
- Kristin Angeletti
- Visual Effects :
- Carbon
- Color :
- Carbon
- Producer :
- Casey Swircz
- Colorist :
- Maria Carretero
- Motion Graphics :
- Jake Mathew
- Finish :
- Paul Rosckes
- Audio Producer :
- Another Country
- Sound Designer :
- Erik Widmark
- Mixer :
- Erik Widmark
- Audio Assistant :
- Logan Vines
- Producer :
- Louise Rider
- Agency :
- FCB
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