Target Pays Tribute to Star Wars Fans From All Walks of Life
A Teacher and a Bride Are Among the Super Fans in Ad Promoting Franchise Gear
By
Alexandra Jardine
Published On
Sep 09, 2016
Editor's Pick
Target encapsulates the importance of "Star Wars" to so many fans' lives in a spot promoting its latest range of Star Wars-themed gear, available in stores Sept. 30.
The ad, created by Deutsch and produced by Psyop in the iconic black, white and red Star Wars colors, features a diverse selection of different fans. There's a teacher who uses Star Wars to teach Shakespeare, a Mom whose parenting philosophy is Yoda's famous phrase "Do or do not, there is no try," a bride who walked down the aisle accompanied by Storm Troopers and a girl who was inspired by Princess Leia to "take charge." The spot ends by paying tribute to the "rebel in all of us."
Credits
- Date
- Sep 09, 2016
- Brand:
- Target
- Client:
- Target
- Agency:
- Deutsch
- Production Company:
- Psyop
- Director:
- Laurent Ledru
- Director:
- Lauren Indovina
- Executive Producer:
- Luisa Murray
- Executive Producer:
- Rich Pring
- Line Producer:
- Michael Schlenker
- Director, Photography:
- Chris Mably
- Editor:
- Lance Pereira
- Visual Effects Supervisor:
- Lane Jolly
- Visual Effects Supervisor:
- Jane Byrne
- 2D Lead:
- Lane Jolly
- 2D Lead:
- Kim Stevenson
- Post Producer:
- Brian Butcher
- Colorist:
- Kim Stevenson
- 3D Lead Artist:
- Matt Rampias
- Designer:
- Denny Khurniawan
- Designer:
- Paul Cayrol
- Designer:
- Andrew Park
Need a credit fix? Contact the Creativity Editors
Industry
Project Type