This Billboard Can Tell You If You're Running a Fever
Interactive Campaign for Theraflu in Poland Uses Thermal Imaging
Feb 11, 2016
In Poland, an outdoor campaign for GSK's Theraflu flu remedy claims it can tell people if they are suffering from flu, via a billboard that can detect a fever.
The poster, in a Warsaw shopping center, is equipped with a live thermo-scanner camera, which uses thermal imaging to detect whether people who stand near it have a fever. If it turns out they do have one, they can take and download a selfie showing their high temperature. Theraflu then prompts them to share it on social media with the hashtag #TherafluThermoscanner.
The campaign is by Saatchi & Saatchi Switzerland and Saatchi & Saatchi/ Interactive Solutions Poland.