Centrum Pits Old Guys Against Young Ones in Pick Up Game

Eight Vets Challenge Harlem Players

Published On
Jun 30, 2014

Editor's Pick

Multivitamin brand Centrum rethinks what it means to age with a new campaign featuring eight seasoned basketball players throwing it down against some young talent in Harlem's Goat Park.

Credits

Date
Jun 30, 2014
Brand:
Centrum
Client:
Centrum
Agency:
Leo Burnett-Chicago
Chief Creative Officer:
Susan Credle
Executive Vice President, Executive Creative Director:
Jeanie Caggiano
Vice President/Creative Director:
Amanda Butts
Senior Vice President, Creative Director:
Nuno Ferreira
Associate Creative Director:
Dave Derrick
Senior Art Director:
Stephanie Simpson
Senior Art Director:
Roberto Blanco
Copywriter:
Javier Valle
Junior Art Director:
Lauren Wetula
Digital Strategist:
Ian Beacraft
Executive Producer:
Juan Woodbury
Associate Producer:
Mark Phan
Production Company:
Greenpoint Pictures
Director:
Michael Kuhn
Agency:
Leo Burnett-Chicago
Director:
Niles Roth
Executive Producer:
Tatiana Rudzinski
Producer:
JP Bouchard
Chief Creative Officer:
Susan Credle
Visual Effects/SPX/Editorial:
Utopic
Executive Vice President, Executive Creative Director:
Jeanie Caggiano
Editor:
Tim Kloehn
Music Company:
Jira Productions
Vice President/Creative Director:
Amanda Butts
Composer:
Dejion Madison
Senior Vice President, Creative Director:
Nuno Ferreira
Director, Photography:
Nate Corbin
Associate Creative Director:
Dave Derrick
Senior Art Director:
Stephanie Simpson
Senior Art Director:
Roberto Blanco
Copywriter:
Javier Valle
Junior Art Director:
Lauren Wetula
Digital Strategist:
Ian Beacraft
Executive Producer:
Juan Woodbury
Associate Producer:
Mark Phan
Production Company:
Greenpoint Pictures
Director:
Michael Kuhn
Director:
Niles Roth
Executive Producer:
Tatiana Rudzinski
Producer:
JP Bouchard
Visual Effects/SPX/Editorial:
Utopic
Editor:
Tim Kloehn
Music Company:
Jira Productions
Composer:
Dejion Madison
Director, Photography:
Nate Corbin

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Project Type