The Canadian Paralympic Committee (CPC) is marking the Tokyo Paralympics by designing a range of minfigures and minifigure extensions representing individuals with disabilities.
The “Para Expansion Pack” contains pieces designed to be compatible with a “classic toy" (that bears a strong resemblance to Lego minifigs, although the agency declined to confirm the connection). While they’re not for sale, the protoype designs are available for people to download and print out on 3D printers.
The range, created by BBDO Canada, features 11 custom minifigure pieces representing individuals with disabilities, and nine custom pieces representing Paralympic sport, including a short arm, prosthetic legs, running blades and a basketball wheelchair. Each piece is designed to seamlessly complement existing sets.
The CPC says it hopes the world’s leading makers of building toys will take notice and consider incorporating some of the new pieces into future sets, making them more representative of the population as a whole.
“For us, inclusion has always been fundamental,” said the CPC’s executive director of communication and brand, Martin Richard, in a statement. “The Expansion Pack helps broaden the awareness of that inclusivity and celebrate Paralympic athletes.”
The pack is being promoted via social media and on a dedicated page within the Paralympic.ca website. It’s an extension of the organization’s advertising campaign featuring Canadian Paralympians like wheelchair basketball star Patrick Anderson, para swimmer Katarina Roxon and para ice hockey team captain Tyler McGregor.
“It’s about giving these competitors their due, not just as athletes but as icons of popular culture,” added BBDO’s Chief Creative Officer Max Geraldo. “In its own small way, the Para Expansion Pack helps them take their place as stars.”