Improving on its informative 'Think About It' campaign, automaker Hyundai has created a 3D-enhanced environment that befits its brand while putting visitors in the driver's seat at the same time.

Along with the video montages touting its SUV, sedan and other models' electronic stability control, the expandable rollover menu on the site offers several interactive options including direction of its unibody control, peering through its inner space, and most significantly, the 'save the egg' function. Here, visitors can create a vessel all their own to create the cushiest environment to protect an egg from a 30-foot drop.