Your Volkswagen's Fuel-Saving Features Are Doing You no Favors

New spot promotes the car's start/stop feature

Published On

May 06, 2013

Editor's Pick

A new Volkswagen ad promotes the car's Start/Stop technology, by turning the fuel-saving feature on its head. Knowing that parents of crying babies often drive around to lull their baby to sleep, the spot, by Adam&EveDDB London, shows a dad driving around town with his temperamental infant. Unfortunately, because the engine turns off every time a red light comes on, he doesn't do too well.

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Credits

Date: May 07, 2013

Brand :: Volkswagen

Client :: Volkswagen

Agency :: Adam & Eve/DDB

Creative :: Jeremy Craigen

Creative :: Nikki Lindman

Creative :: Toby Brewer

Television Producer :: Lucy Westmore

Production Company :: Outsider

Director :: James Rouse

Producer :: Benji Howell

Post Production :: Work Post

Audio Producer :: Factory

Need a credit fix? Contact the Creativity Editors

Industry

Automotive

Project Type

Video