Today, Absolut unveils its latest creative collaboration, Thirty Days NY. The brand has teamed with David Jacob Kramer and Sammy Harkham, founders of L.A.-based bookstore Family to host a month of art and performance at a loft space in Tribeca.

The loft, located at 70 Franklin Street, will host weekly performances, exhibits, screenings and other events featuring all types of creative folk from around the world: writers, filmmakers, musicians, arts. It will also house a fully functioning Family bookstore. The space will be open from April 8 through May 7, 11 am to 9 pm. After New York, the loft will travel to other major cities.