'Slave-made' headphones educate a YouTube unboxer about children forced to work--and die--in mines
The Unlockr gets a sobering lesson on technology supply chains from the Thomson Reuters Foundation
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The tech industry makes regular use of minerals like tungsten, cobalt and gold that must be mined from deep within the earth. But much of that intense, manual labor is performed by people forced into it. These modern slaves make the gadgets and electronic conveniences the global economy depends on possible.
To drive home the ubiquity of slave labor in the technology supply chain, the Thomson Reuters Foundation and TBWA/Chiat/Day created a pair of “slave-made” headphones and sent them to David Cogen, founder of the unboxing YouTube channel The Unlockr. Embossed on the dark device are sobering statistics about the 40,000 children enslaved to mine cobalt in the Congo, or the 10 children each month who die mining mica in India.
After donning the headphones, Cogen hears a former slave tell of the terrible day he watched his friend die in a mine collapse.
This is the second video in the “Unboxing the Truth” campaign. The first featured Jacques Slade unboxing a pair of stylish “slave-made” sneakers to draw attention to that industry’s own sins.
Credits
- Date
- Dec 06, 2018
- Client :
- Thomson Reuters
- Agency :
- TBWA
- Chief Creative Officer :
- Chris Beresford-Hill
- Executive Creative Director :
- Walt Connelly
- Head of Design :
- Chris Rowson
- Senior Art Director :
- Alexander Holm
- Senior Copywriter :
- Avi Steinbach
- Senior Designer :
- Eric Kopicki
- Editor :
- K.S. Shanti
- Designer :
- John Smith
- Planning Director :
- Jonathan Deeves
- Strategist :
- Tara Goutermout
- Global Strategy Director :
- Sami Salmenkivi
- Account Director :
- Nora Chivelly
- Group Account Director :
- Kristoffer Aldorsson
- Account Manager :
- Darren Mitchell
- Chief Executive Officer :
- Rob Schwartz
- Head of Integrated Production :
- John Doris
- Business Affairs Manager :
- Kiersten Bergstrom
- Senior Producer :
- Steven Kreuch
- Producer :
- Von Harris
- Associate Producer :
- Sean Riojas
- Associate Art Director :
- Bonnie Wang
- Animator :
- Connie Chen
- Motion Graphic Designer :
- Seokmin Hong
- Videographer :
- Andrew Nethery
- PR Director :
- Jenna Hollmeyer
- Retouching :
- EG+
- Sr. Audio Engineer :
- Corey Bauman
- Unboxing :
- David Cogen
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