Blackberry : Those Who Do
Be different.
Published On
May 15, 2012
Editor's Pick
Blackberry positions itself as the phone that differentiates those who do from those who don't, in this commercial from AMV BBDO directed by Kevin Thomas. A split screen spot (reminds us of a Martini spot from last year which had a similar concept) shows you the difference between a bean bag (for those who don't) and a straight-back office chair, or a family sitting on a couch versus one sitting on an amusement park ride.
Credits
- Date
- May 16, 2012
- Brand :
- Blackberry
- Client :
- Blackberry
- Agency :
- AMV BBDO
- Creative Director :
- Simon Foster
- Creative Director :
- John LaMacchia
- Copywriter :
- Zac Ellis
- Art Director :
- Rich Littler
- Agency Planner :
- Tom Johnstone
- Agency Planner :
- Joe Heath
- Agency Planner :
- Pippa Morris
- Agency Producer :
- Anita Sasdy
- Agency Producer :
- Hannah Davies
- Media Planner :
- Justin White
- Production Company :
- Thomas Thomas
- Director :
- Kevin Thomas
- Production Company Producer :
- Phillippa Thomas
- Post Production Company :
- The Mill
- Audio Post Production :
- Wave
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Project Type