Blackberry positions itself as the phone that differentiates those who do from those who don't, in this commercial from AMV BBDO directed by Kevin Thomas. A split screen spot (reminds us of a Martini spot from last year which had a similar concept) shows you the difference between a bean bag (for those who don't) and a straight-back office chair, or a family sitting on a couch versus one sitting on an amusement park ride.