A video call is so real that an office turns into a bounce house in this telecom spot

Three Ireland delivers joyful fun via Boys and Girls

Published On
Oct 05, 2018

Editor's Pick

We've seen several spots from telecom brands this year that aim to show how meaningful a video call can be -- but a new one from Three Ireland makes it look really joyful by transporting a working mother's office into a giant bounce house. 

The ad, by Dublin agency Boys & Girls, demonstrates how technology can really make you feel like you're there by taking a surreal turn. At first things seem straightforward; the mom is in the office working late, speaks to her daughter and apologizes for not being there at her party, where there's a bouncy castle.  But suddenly she's experiencing an enormous bounce as she walks through the office. Paper, desks and everything else go flying through the air as she gets a taste of what her daughter's doing on the other end of the video call. 

Directed by Mark Albiston at The Sweetshop, the spot was shot on location in Kiev, with stunts created predominantly in-camera with some clever VFX adding to the mother and daughter’s acrobatic feats.

Credits

Date
Oct 05, 2018
Client:
Three Ireland
Agency:
Boys and Girls
Chief Commercial Officer:
Elaine Carey
Head of Brand & Marketing:
Aislinn O’Connor
Marketing Manager:
Rachel Cunningham
Campaign Manager:
AnnMarie O’Brien
Executive Creative Director:
Rory Hamilton
Creative Director:
Kris Clarkin
Art Director:
Udi Ovadia
Senior Strategic Planner:
Chloe Hanratty
Group Account Director:
Pat Stephenson
Senior Account Manager:
Andrea Dalton Doran
Account Executive:
Jelena Stancevic
Head of Production:
Derek Doyle
Head of Design:
Barry Smith
Production Company:
Sweetshop
Director:
Mark Albiston
Managing Director & Executive Producer:
Spencer Dodd
Producer:
Adam Saward
Production Manager:
Duncan Bernard
Director of Photography:
Magnus Joenck
Editor:
Simon Price
Post Producer:
Andrew Mauger
Edit & Post:
Blockhead VFX
Edit & Post:
Windmill Lane
Soundmix:
No4 Studios
Soundmix:
Windmill Lane

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