The Guardian : Three Little Pigs -- Best of 2012 TV #4
You don't really know these pigs.
Published On
Feb 28, 2012
Editor's Pick
The Guardian teamed with BBH London on its first major brand positioning spot in 25 years, highlighting the news organization's "Open Journalism" approach via a very familiar story, The Three Little Pigs. Perhaps you could recite the classic tale in your sleep, but now, set in the modern day, it becomes something totally different, especially if you factor in all the opinions and angles from the digital and social media world. The ad could be seen as a contemporary twist on The Guardian's last brand positioning spot from 1986, "Points of View."
Credits
- Date
- Feb 29, 2012
- Agency:
- BBH-London
- Brand:
- The Guardian
- Client:
- The Guardian
- Director:
- Ringan Ledwidge
- Visual Effects:
- The Mill
- Production Company:
- Rattling Stick
- Creative Director:
- David Kolbusz
- Creative Team:
- Matt Fitch
- Creative Team:
- Mark Lewis
- Producer:
- Davud Karbassioun
- Production Assistant:
- Genevieve Sheppard
- Head of Strategy:
- Jason Gonsalves
- Team Director:
- Ngaio Pardon
- Team Manager:
- Alex Monger
- Team Assistant:
- Katie Burkes
- Creative Team:
- Carl Broadhurst
- Creative Team:
- Peter Reid
- Head of Art:
- Mark Reddy
- Print Producer:
- Sally Green
- Creative Director:
- David Kolbusz
- Producer:
- Chris Harrison
- Director, Photography:
- Franz Lustig
- Editor/Editing House:
- Richard Orrick
- Post Production:
- The Mill - London
- Sound Design:
- Will Cohen
- Sound Design:
- Sam Brock
- Music:
- Phil Kay
- Music:
- Woodwork Music
- Head of Sales and Marketing:
- Richard Furness
- Marketing Manager:
- Anna Hayman
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Project Type
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