The Guardian : Three Little Pigs -- Best of 2012 TV #4
You don't really know these pigs.
Feb 28, 2012
The Guardian teamed with BBH London on its first major brand positioning spot in 25 years, highlighting the news organization's "Open Journalism" approach via a very familiar story, The Three Little Pigs. Perhaps you could recite the classic tale in your sleep, but now, set in the modern day, it becomes something totally different, especially if you factor in all the opinions and angles from the digital and social media world. The ad could be seen as a contemporary twist on The Guardian's last brand positioning spot from 1986, "Points of View."