Nike : Throwdown
Show us your best moves
Published On
Feb 07, 2011
Editor's Pick
Nike celebrates the achievements of everyday athletes and aims to inspire movement in a spot for Nike FREE, its running and training shoes that promote natural movement.
The ad depicts a series of 'athletes', who range from breakdancers, to marathon runners to a little girl performing a cartwheel in her backyard. They challenge friends and team-mates in a friendly 'sport off', with each executing his or her best move. A 30 second version featuring all-female athletes will also air.
Credits
- Date
- Feb 08, 2011
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Ryan O'Rourke
- Creative Director :
- Alberto Ponte
- Copywriter :
- Dylan Lee
- Art Director :
- Stuart Brown
- Producer :
- Jen Dennis
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Susan Hoffman
- Executive Agency Producer :
- Ben Grylewicz
- Production Company :
- RSA Films
- Director :
- Jake Scott
- Executive Producer :
- Tracie Norfleet
- Line Producer :
- Casper Delaney
- Line Producer :
- Michele Abbott
- Director, Photography :
- Trent Opaloch
- Editorial Company :
- Spot Welders
- Editor :
- Brad Waskewich
- Post Producer :
- Carolina Wallace
- Post Executive Producer :
- David Glean
- Visual Effects Company :
- The Mill
- Visual Effects Supervisor :
- Hitesh Patel
- Visual Effects Supervisor :
- Adrian Hurley
- Flame Artist :
- Elad Offer
- Flame Artist :
- Andy Bate
- Flame Assistant :
- Shane Zinkhon
- Visual Effects Producer :
- Lee Pavey
- Nuke Artist :
- Becky Porter
- Nuke Artist :
- Nick Taylor
- CGI :
- Samir Lyons
- CGI :
- Teemu Eramaa
- CGI :
- Steve Beck
- Sound Design :
- Gus Koven
- Mix Company :
- Eleven Sound
- Mixer :
- Jeff Payne
- Executive Producer :
- DJ Fox
- Online Company :
- Public
- Flame Artist :
- Chris Noellert
- Producer :
- Mario Kinsey
- Executive Producer :
- Kim Nagel
- Sound Design :
- Stimmung
- Music Supervision :
- HUM
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