Ticket designs for the London Olympics have been unveiled. Designed by Interpublic's brand consultancy Futurebrand, they each feature a pictogram (designed by Someone) that corresponds to the sport that the ticket is being sold for, and color-coded according to the venue.

They're also pretty sophisticated, with each ticket displaying the purchaser's name as well as security measures like holograms, barcodes and the booker's name. Every ticket can be traced back to who purchased it.

You can see pictures of two specific event tickets on the right.