Guinness : The Ticket

From brother to brother.

Published On
Dec 14, 2011

Editor's Pick

Guinness has launched a pan-African campaign and has brought on some local Nigerians -- one of whom has never acted before -- to appear in the television spots. The ad was filmed on location in Nigeria and tells the story of a man with humble roots who became successful through hard work, and wants to extend that legacy along to his younger brother. The focus on family is part of the brand's efforts to recognize local sentiment, according to Guinness parent company Diageo. Saatchi & Saatchi Cape Town is the agency .