Pit Your Running Speed Against a Tiger
In Russia, World Wide Fund for Nature Does Something Unusual With Your Running App
Editor's Pick
Forget comparing your running times with your friends. The World Wide Fund for Nature is letting Russians pit themselves against a tiger running in the wild with its latest campaign. Via a website that links to their running app, participants can go head-to-head in a timed trial with an animal fitted with a GPS tracker. With a tiger running an average of 20 kilometers a day, you'll have to be pretty fit to beat it. Those who don't will automatically make a $5 donation to the charity's Save the Tiger fund. Meanwhile, you can compare your speeds with other runners, and the tiger, on Twitter, using the hashtag #Run4Tiger.
The app was developed by Moscow agency Hungry Boys for WWF for Nature in Russia.
Credits
- Date
- Feb 25, 2015
- Agency :
- Hungry Boys
- Brand :
- World Wide Fund for Nature
- Client :
- World Wide Fund for Nature
- Creative Director :
- Vlad Sitnikov
- Creator/Copywriter :
- Ksenia Arestova
- Producer :
- Victor Kozlov
- Art Direction :
- Sergey Andronov
- Design :
- Anna Komarova
- Motion Designer :
- Sergey Yumakov
- PR Manager :
- Alena Timchenko
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