Tiger Beer: Tiger Uncage Joey Pang (60 second)

Published On
Jun 04, 2014


Tiger 2014 campaign heroes have each inspired others to chase their dreams and not be caged by convention.

Joey Pang moved to Hong Kong when she was three, and grew up wanting to be an artist. Moved by the way the human body and art could interact, she began as a makeup artist - but the transient nature of her work became frustrating. The permanency of tattoos caught her attention and she pursued her dream of becoming an artist working on living canvas and changing how body art is seen. As an uncaged hero Joey Pang hasn't just broken free from the cage that has kept women away from the art of tattooing, she has completely redefined the way the human body can be used as canvas to express a personality.


Jun 04, 2014
Agency :
Client :
Heineken - Asia Pacific
Brand :
Tiger Beer
Chairperson :
David Nobay
Creative Director :
Andrew Fergusson
Creative Director :
Cam Blackley
Copywriter :
Emily Cussins
Art Director :
Leslie Sharpe
Agency Producer :
Holly Alexander
Business Director :
Richard Sweetman
Creative Planner :
Michaela Futcher
Production Company :
Director :
Christopher Riggert
Producer :
Michael Hilliard
Director, Photography :
Jeremy Rouse
Editor :
Peter Sciberras
Post Production and Visual Effects :
Music :
Sonar Music
Music :
Song Zu

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