Tigerair Australia Has an 'Infrequent Flyer Club' for the Traveler Who Hates Frills

McCann Melbourne Breaks Tongue-in-Cheek TV and Print Work

Published On
Apr 08, 2014

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Tigerair, the regional low-cost carrier that serves Australia, Singapore and the South-East Asian region, debuts a new campaign via McCann Melbourne that rewards "infrequent flyers."

The Infrequent Flyer Club is a CRM platform from the airline that gives you great deals regardless of how much you fly. Members can choose one of 18 membership levels, from Beer to Bin Green or Hipster Chino. No points and no status are involved -- and you have to print the cards yourself. Tigerair follows in the line of other advertsing who have been poking fun at familiar marketing conventions, such as Newcastle (via Droga5) and Samsung (via 72andSunny).

The campaign features print work that focuses on how no-frills the airline is, while a host of television spots take a tongue-in-cheek look at the many, many things you won't get, from a menu not by Neil Perry, to tiny bottles of vino.

See the spots below.

1. Wearable Luggage
2. Menu Not By Neil Perry
3. Reasonably Small Lotto Win
4. Tiny Bottles of Wine
5. Very Small Lounge