The only Kenyan ice hockey team finally gets its first match against real opponents

Tim Hortons flies the Ice Lions to Canada to meet their heroes

Published On
Oct 22, 2018

Editor's Pick

Kenyan runners are some of the best in the world, but not everyone wants to take the path most taken. There are those who are intrigued by the impossible, who see challenges rather than obstacles. In Kenya, these people play ice hockey.

Twice a week, every week, the Kenya Ice Lions play on East Africa’s first ice rink at the Panari Sky Center Hotel in Nairobi. Unfortunately, they don’t have anyone to play against. They’re the only team, so players need to square off against each other.

But the Ice Lions got some help from fellow hockey enthusiasts: Canadians. QSR chain Tim Horton’s flew 12 members of the team to Canada and fitted them with new equipment and jerseys. An even bigger surprise was meeting NHL players--Sidney Crosby, captain of the Pittsburg Penguins and Nathan MacKinnon of the The Colorado Avalanche, who joined the star-struck skaters in a real match against Canadian hockey players. The trip and match are captured in a longform spot by Toronto agency Zulu Alpha Kilo, running in Tim Hortons social channels.

The chain also donated to Kenya’s Youth Hockey League, and viewers can donate money and used equipment directly to the team via GoFundMe.

Credits

Date
Oct 22, 2018
Client:
Tim Hortons
Agency:
Zulu Alpha Kilo-Toronto
Chief Creative Officer:
Zak Mroueh
Creative Director:
Gerald Kugler
Creative Director:
Rodger Eyre
Art Director:
Michael Siegers
Writer:
Jonah Flynn
Agency Producer:
Revital Grunberg
Agency Producer:
Jennifer Gillespie
Agency Producer:
Kevin Corvetti
Account Team:
Hilary Roberts
Account Team:
Mike Johnson
Account Team:
Kayla MacDonald
Planning Team:
Tim Hopkins
Planning Team:
Sean Bell
Client:
Ricardo Azevedo
Client:
Jorge Zaidan
Client:
Jana Goodbaum
Client:
Paloma Azulay
Client:
Jordan Mascarenhas
Client:
Kevin Albert
Client:
Jane Almeida
Client:
Chris Wakefield
Marketing Consultant:
Rob Forbes
Agency:
UM
Media Agency Planner:
Scott Dane
Media Agency Planner:
Alana Paterson
Media Agency Planner:
Ben Seaton
Media Agency Planner:
Nicole Matalik
Agency:
North Strategic
PR Agency:
North Strategic
PR Agency:
Citizen PR
PR Agency Planner:
Amy Shanfield
PR Agency Planner:
Sarah McConnell
PR Agency Planner:
Angie Lamana
PR Agency Planner:
Sean Citrigno
PR Agency Planner:
Ciara O’Riordan
Agency:
The French Shop
Production House:
Artifact NonFiction
Production House:
Zulubot
Director:
David Grabias
Production House Producer:
Bryce Brentlinger
Executive Producer:
Anne Edgar
Director of Photography:
John Minh Tran
Second Camera:
Scott Burton
Second Camera:
Chris Goll
Segment Producer:
Courtney Dickson
Kenya Producer:
Anita Kasera
Sound:
Alex Chege
Sound:
Nick Davey
First AD:
Soctt Weatherall
Video Post Facility / Editing Company:
Zulubot
Editor:
Jay Baker
Assistant Editor:
Jessie Posthumus
Post Production:
Alter Ego
Compositor / Online / Senior VFX Artist:
David Whiteson
Colorist / Transfer:
Eric Whipp
Post Producer:
Julie Neff
Post Producer:
Hilda Pereira
Audio Post Facility/Music House:
Eggplant Music & Sound
Audio Director:
Adam Damelin
Music Composer:
Adam Damelin
Music Composer:
Iain Gardner
Producer:
Nicola Treadgold
Engineer:
Nathan Handy

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Project Type