The only Kenyan ice hockey team finally gets its first match against real opponents
Tim Hortons flies the Ice Lions to Canada to meet their heroes
Editor's Pick
Kenyan runners are some of the best in the world, but not everyone wants to take the path most taken. There are those who are intrigued by the impossible, who see challenges rather than obstacles. In Kenya, these people play ice hockey.
Twice a week, every week, the Kenya Ice Lions play on East Africa’s first ice rink at the Panari Sky Center Hotel in Nairobi. Unfortunately, they don’t have anyone to play against. They’re the only team, so players need to square off against each other.
But the Ice Lions got some help from fellow hockey enthusiasts: Canadians. QSR chain Tim Horton’s flew 12 members of the team to Canada and fitted them with new equipment and jerseys. An even bigger surprise was meeting NHL players--Sidney Crosby, captain of the Pittsburg Penguins and Nathan MacKinnon of the The Colorado Avalanche, who joined the star-struck skaters in a real match against Canadian hockey players. The trip and match are captured in a longform spot by Toronto agency Zulu Alpha Kilo, running in Tim Hortons social channels.
The chain also donated to Kenya’s Youth Hockey League, and viewers can donate money and used equipment directly to the team via GoFundMe.
Credits
- Date
- Oct 22, 2018
- Client :
- Tim Hortons
- Agency :
- Zulu Alpha Kilo
- Chief Creative Officer :
- Zak Mroueh
- Creative Director :
- Gerald Kugler
- Creative Director :
- Rodger Eyre
- Art Director :
- Michael Siegers
- Writer :
- Jonah Flynn
- Agency Producer :
- Revital Grunberg
- Agency Producer :
- Jennifer Gillespie
- Agency Producer :
- Kevin Corvetti
- Account Team :
- Hilary Roberts
- Account Team :
- Mike Johnson
- Account Team :
- Kayla MacDonald
- Planning Team :
- Tim Hopkins
- Planning Team :
- Sean Bell
- Client :
- Ricardo Azevedo
- Client :
- Jorge Zaidan
- Client :
- Jana Goodbaum
- Client :
- Paloma Azulay
- Client :
- Jordan Mascarenhas
- Client :
- Kevin Albert
- Client :
- Jane Almeida
- Client :
- Chris Wakefield
- Marketing Consultant :
- Rob Forbes
- Media Agency Planner :
- Scott Dane
- Media Agency Planner :
- Alana Paterson
- Media Agency Planner :
- Ben Seaton
- Media Agency Planner :
- Nicole Matalik
- Agency :
- North Strategic
- PR Agency :
- North Strategic
- PR Agency :
- Citizen PR
- PR Agency Planner :
- Amy Shanfield
- PR Agency Planner :
- Sarah McConnell
- PR Agency Planner :
- Angie Lamana
- PR Agency Planner :
- Sean Citrigno
- PR Agency Planner :
- Ciara O’Riordan
- Agency :
- The French Shop
- Production House :
- Artifact NonFiction
- Production House :
- Zulubot
- Director :
- David Grabias
- Production House Producer :
- Bryce Brentlinger
- Executive Producer :
- Anne Edgar
- Director of Photography :
- John Minh Tran
- Second Camera :
- Scott Burton
- Second Camera :
- Chris Goll
- Segment Producer :
- Courtney Dickson
- Kenya Producer :
- Anita Kasera
- Sound :
- Alex Chege
- Sound :
- Nick Davey
- First AD :
- Soctt Weatherall
- Video Post Facility / Editing Company :
- Zulubot
- Editor :
- Jay Baker
- Assistant Editor :
- Jessie Posthumus
- Post Production :
- Alter Ego
- Compositor / Online / Senior VFX Artist :
- David Whiteson
- Colorist / Transfer :
- Eric Whipp
- Post Producer :
- Julie Neff
- Post Producer :
- Hilda Pereira
- Audio Post Facility/Music House :
- Eggplant Music & Sound
- Audio Director :
- Adam Damelin
- Music Composer :
- Adam Damelin
- Music Composer :
- Iain Gardner
- Producer :
- Nicola Treadgold
- Engineer :
- Nathan Handy
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