Tim Hortons' holiday campaign featuring a Canada goose reflects the plight of refugees

Creative work by Gut Toronto includes children's book illustrated by a Ukrainian refugee as well as a TV spot

Published On
Dec 09, 2022

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Tim Hortons' holiday ad features a heartwarming story about having to leave home under difficult circumstances and seeking a new life in a foreign land. The protagonist is a goose, but the story itself will have real resonance in a year in which this was the reality for many in Europe. And what's more, part of the campaign by the Canadian restaurant chain was created in partnership with a real-life Ukrainian refugee.

The whimsical TV ad, titled “KindNest,”created via Gut Toronto, centers on a Canada Goose as the welcoming figure who takes in newcomers, even if they’re from a different flock. (We'll allow that despite the fact that, in real life, Canada geese may not be entirely as friendly.)

To accompany the TV commercial, Tim Hortons co-developed “A Nest in the North” with Veronika Kotyk, an illustrator and graphic designer who made her journey to Canada from Ukraine in June 2022. “I'm extremely grateful for the chance to share a story so close to my own personal experiences and the experiences of many others who were forced to leave their 'nests' for different reasons,” said Kotyk in a statement.

The book is available to purchase as a hard-copy book or eBook at anestinthenorth.ca and 100 percent of proceeds from sales will be donated to the UN Refugee Agency.

“We knew with what’s happening all over the world that this is a story that needed to be shared, and it was even more impactful coming from Tims because of the brand’s inherent Canadian values,” said Brynna Aylward, executive creative director at Gut Toronto, in a statement. 

 

Credits

Date
Dec 09, 2022
Client :
Tim Hortons
Agency :
Gut
Co-Founder & Creative Chairman :
Anselmo Ramos
CCO & Partner :
Juan Javier Peña Plaza
Managing Director :
Ryan O'Hagan
ECD :
Brynna Aylward
ACD :
Laura De Santis
ACD :
Sophia Kossoski
ACD :
Eva Feldman
Art Director :
Daniel Zhang
Art Director :
Angelica Frank
Copywriter :
Christopher Vena
Copywriter :
Christina Gregoire
Head of Production :
Renata Neumann
Director of Production :
Athena Kouverianos
Senior Producer :
Kelly Mark
Producer :
Dennis Soler
Group Account Director :
Elizabeth Reyna
Account Director :
Tyler Yukich
Account Supervisor :
Laura Cavalcanti
Account Supervisor :
Carla Gomez
Account Executive :
Mariana Campos Pastrana
Director of Communications :
Alexandra Velasco
Creative Resource Manager :
Beth Barnes
CSO :
Dino Demopoulos
Sr. Strategist :
Gvantsa Datuashvil
Jr. Strategist :
Lisa Clark
Content Director :
Emily Barnes
Social Strategist :
Gastón Figallo
Content Strategist :
Victoria Vecchio
Production Company :
Rebolucion
Director :
Sebastian Lopez
CEO :
Ezequiel Ortiz
Executive Producer :
Wada Gallardo
Producer :
Emiliana Bonda
Post Coordinator :
Mariano Olivari
DOP :
Manuel Bullrich
Editor :
Sabrina Mottino
Post :
Ratio VFX
Color Grading :
Maria Carretero
Audio Mix and Music :
Grayson Music Group
Illustrator :
Veronika Kotyk
Printing Company :
R.R. Donnelley
Chief Marketing Officer :
Hope Bagozzi
Sr. Director/Head of Marketing Communications :
Solange Bernard
Head of Integrated Marketing Communications :
Nicole Avery
Senior Marketing Manager :
Heather MacLeod
Manager Marketing Communications :
Nishtha Sharma
Senior Manager Media :
Anthony Campos
Director Communications :
Michael Oliveira
Manager Communications :
Megan Giffin
French Adaptation :
The French Shop
Media :
Horizon Media
Digital Media :
Media Monks
PR :
Craft
Production Resources :
APR

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