Milka Taps 'Amelie' Director for First Pan-European Christmas Ad

Jean-Pierre Jeunet Directs a Tale of a Boy Who Can't Wait for Christmas

Published On
Nov 08, 2016

Editor's Pick

Milka engaged the services of French director Jean-Pierre Jeunet ("Amelie") to bring a whimsical flavor to its first pan-European Christmas ad campaign.

The spot, by Wieden & Kennedy Amsterdam, is once again set in the brand's fictional Alpine town of Lilaberg and revolves around a little boy who's so excited about Christmas, he builds a time machine to try and speed things along.

His family, seeing him set the date for Christmas Eve, sets about trying to make Christmas come early -- hastily cutting down a tree, wrapping gifts and, of course, taking all the Milka chocolates out of the Advent calendar. It's a cute idea (although we're wondering what happened when actual Christmas arrived).

The film rolls out across Europe from today and in the lead up to Christmas will air in over 13 markets including Germany, France, Austria and Poland.

Jeunet said in a statement: "In order to make effective work I need to start with a good story -- something that I like, that touches me, that makes me laugh. Something that I can add my own twist and style to in order to make it even better. And this was the case in creating The Time Machine. I have to say the story is perfectly tailored; a Christmas tale rich in atmosphere, a little boy with a gift for inventing things, a surreal machine, and emotion. Basically everything I am fond of. Collaborating with Milka and W&K Amsterdam has been a real pleasure, and I think it's palpable through the film. It's actually one of my favourite ads I've ever made."


Nov 09, 2016
Brand :
Client :
Agency :
Wieden & Kennedy-Amsterdam
Executive Creative Director :
Mark Bernath
Executive Creative Director :
Eric Quennoy
Creative Director :
Szymon Rose
Creative Director :
Daniel Schaefer
Art Director :
Victor Monclus
Art Director :
Jeff Lam
Copywriter :
Will Lowe
Copywriter :
David Neevel
Head of Broadcast Production :
Joe Togneri
Broadcast Producer :
Samantha Cox
Broadcast Producer :
Soey Lim
Creative Planner :
Nusara Chinnaphasaen
Communications Planner :
Wes Young
Group Account Director :
Clare Pickens
Account Director :
Will Oakes
Account Manager :
Nick Pirtle
Project Manager :
Katie Finn
Business Affairs :
Emilie Douque
Vice President, Marketing Communications and Brand Equity, Global Chocolate Category Team :
Phillip Chapman
Director, Marketing :
Celine Berg
Marketing Manager :
Martha Miralles
Global Equity Director :
Karine Chik
Global Equity Manager :
Chiara Missio
Activation :
Beata Kucejko-Pelka
Production Company :
Tobago Films
Director :
Jean-Pierre Jeunet
Director, Photography :
Thomas Hardmeier
Producer :
Olivier Thaon
Producer :
Nicolas Maman
Executive Producer :
Michèle Arnould
Editing Company :
McMurphy, Paris
Editor :
Maryline Monthieux
Audio Post :
Wave Studios London
Sound Designer/Mixer :
Aaron Reynolds
Composer :
Phil Kay
Music Company :
Woodwork Music
Post Production :
McMurphy, Paris
Flame Artist :
Bruno Maillard
Flame Artist :
Christophe Croidieu
Flame Artist :
Tristan Barbaron
3D :
Guillaume Nadaud
3D :
Thomas Lefebre
3D :
Charles Blachard
Colorist :
Didier Le Fouest
Producer :
Alexandre Boiron
Producer :
Sebastien Gros

Need a credit fix? Contact the Creativity Editors

Project Type