Hotwire's Dali-Esque Spot Stars 'Silicon Valley' Actor Martin Starr, and a Goat
David Shane of O Positive Directs Surreal Travel Ad
Editor's Pick
Surreality meets the travel bookings market in a new spot for Hotwire featuring "Silicon Valley" actor Martin Starr.
Top comedy director David Shane of O Positive brings a Dali-esque touch to proceedings, including a sitar-strumming goat named Carl and a reconstruction of Dali's iconic melting clock. Starr explains he's chilling out in the "no pressure" zone, as "time is just a construct of human perception." In other words, on Hotwire there's no need to stress about booking a room as the great deals are always available.
The spot is by San Francisco agency Heat, and according to creative director Elaine Cox: "We wanted to poke fun at high-pressure sales tactics. From spokespeople to mascots to salesy language. Even our call to action -- book now, or don't -- pushes against the craziness of the category."
Credits
- Date
- Aug 24, 2017
- Brand :
- Hotwire
- Client :
- Hotwire
- Agency :
- Deloitte Digital
- Director :
- David Shane
- Production Company :
- O Positive
- Chief Creative Officer :
- Steven Stone
- Chief Executive Offier :
- John Elder
- Managing Director :
- Aaron Lang
- Creative Director :
- Elaine Cox
- Creative Director :
- Nichole Geddes
- Senior Art Director :
- Austin O'Connor
- Senior Writer :
- Phil Van Buren
- Director, Integrated Production :
- Joyce Chen
- Senior Producer :
- Andy Rosenthal
- Senior Producer :
- Arielle Davis
- Associate Producer :
- Christine Hurty
- Director, Strategy :
- Justin Cox
- Account Director :
- Olivia Balicki
- Account Supervisor :
- McKenzy Golding
- Account Executive :
- Paris Clark
- Business Affairs :
- Ryan Alls
- Head of Business Affairs :
- Ramin Mirshah
- Executive Producer :
- Ralph Laucella
- Producer :
- Ken Licata
- Director, Photography :
- Jeff Cronenweth
- Production Designer :
- Heidi Adams
- Editorial :
- Rock Paper Scissors
- Editor :
- Christjan Jordan
- Assistant Editor :
- Pieter Viljoen
- Executive Producer :
- Rana Martin
- Producer :
- Dani DuHadway
- Managing Director :
- Linda Carlson
- Visual Effects :
- The Mill
- Executive Producer :
- Melanie Wickham
- Producer :
- Luis Martin
- Production Coordinator :
- Sophie Mitchell
- Shoot Supervisor :
- Antoine Douadi
- 2D Lead :
- Antoine Douadi
- 3D Lead Artist :
- Emily Meger
- 3D Lead Artist :
- Andres Eguiguren
- 2D Artist :
- Sung Eun Moon
- 2D Artist :
- Christoph Schroer
- 3D Artist :
- Gordana Fersini
- 3D Artist :
- Hannah Lee
- 3D Artist :
- Kathy Hui Na Li
- 3D Artist :
- Tim Kim
- 3D Artist :
- Nick Couret
- 3D Artist :
- Scott Denton
- Motion Graphics :
- Bobby Ushiro
- Motion Graphics :
- Kyle Leicht
- Colorist :
- Josh Bohoskey
- Composer :
- Andrew Feltenstein
- Composer :
- John Nau
- Music and Mix :
- Beacon Street Studios
- Producer :
- Lindsey Lerman
- Sound Design/Mixer :
- Rommel Molina
- Mix Assistant :
- Vivi Rojas
- Segment Producer :
- Kate Vadnais
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