Hotwire's Dali-Esque Spot Stars 'Silicon Valley' Actor Martin Starr, and a Goat

David Shane of O Positive Directs Surreal Travel Ad

Published On
Aug 24, 2017

Editor's Pick

Surreality meets the travel bookings market in a new spot for Hotwire featuring "Silicon Valley" actor Martin Starr.

Top comedy director David Shane of O Positive brings a Dali-esque touch to proceedings, including a sitar-strumming goat named Carl and a reconstruction of Dali's iconic melting clock. Starr explains he's chilling out in the "no pressure" zone, as "time is just a construct of human perception." In other words, on Hotwire there's no need to stress about booking a room as the great deals are always available.

The spot is by San Francisco agency Heat, and according to creative director Elaine Cox: "We wanted to poke fun at high-pressure sales tactics. From spokespeople to mascots to salesy language. Even our call to action -- book now, or don't -- pushes against the craziness of the category."


Aug 24, 2017
Brand :
Client :
Agency :
Deloitte Digital
Director :
David Shane
Production Company :
O Positive
Chief Creative Officer :
Steven Stone
Chief Executive Offier :
John Elder
Managing Director :
Aaron Lang
Creative Director :
Elaine Cox
Creative Director :
Nichole Geddes
Senior Art Director :
Austin O'Connor
Senior Writer :
Phil Van Buren
Director, Integrated Production :
Joyce Chen
Senior Producer :
Andy Rosenthal
Senior Producer :
Arielle Davis
Associate Producer :
Christine Hurty
Director, Strategy :
Justin Cox
Account Director :
Olivia Balicki
Account Supervisor :
McKenzy Golding
Account Executive :
Paris Clark
Business Affairs :
Ryan Alls
Head of Business Affairs :
Ramin Mirshah
Executive Producer :
Ralph Laucella
Producer :
Ken Licata
Director, Photography :
Jeff Cronenweth
Production Designer :
Heidi Adams
Editorial :
Rock Paper Scissors
Editor :
Christjan Jordan
Assistant Editor :
Pieter Viljoen
Executive Producer :
Rana Martin
Producer :
Dani DuHadway
Managing Director :
Linda Carlson
Visual Effects :
The Mill
Executive Producer :
Melanie Wickham
Producer :
Luis Martin
Production Coordinator :
Sophie Mitchell
Shoot Supervisor :
Antoine Douadi
2D Lead :
Antoine Douadi
3D Lead Artist :
Emily Meger
3D Lead Artist :
Andres Eguiguren
2D Artist :
Sung Eun Moon
2D Artist :
Christoph Schroer
3D Artist :
Gordana Fersini
3D Artist :
Hannah Lee
3D Artist :
Kathy Hui Na Li
3D Artist :
Tim Kim
3D Artist :
Nick Couret
3D Artist :
Scott Denton
Motion Graphics :
Bobby Ushiro
Motion Graphics :
Kyle Leicht
Colorist :
Josh Bohoskey
Composer :
Andrew Feltenstein
Composer :
John Nau
Music and Mix :
Beacon Street Studios
Producer :
Lindsey Lerman
Sound Design/Mixer :
Rommel Molina
Mix Assistant :
Vivi Rojas
Segment Producer :
Kate Vadnais

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