However much you're prepared to spend on a bijou hotel room, very rarely will it cost as much as it does for a baby to spend one night in the NICU. With this in mind, Chicago's Cook County Hospital is encouraging people donate to give premature babies an incubator place with a campaign that describes a night in neonatal intensive care as a travel-site style apartment listing.
The Tiniest Listing, which was posted on real state websites such as Craigslist, Apartments.com and Hotpads, describes the 3.4 square foot incubator space (which costs $4000 a night) as a "controlled, stress-reduced environment" with a "360-degree rotating mattress." You can click to "book" a night for a preemie baby and then choose how much to donate to the hospital.
Ogilvy & Mather created the campaign, which addresses the fact that one in ten babies is born prematurely.