This Chicago hospital is listing a night in an incubator on travel sites

Cook County Hospital is encouraging donations for preemies

Published On
May 08, 2018

Editor's Pick

However much you're prepared to spend on a bijou hotel room, very rarely will it cost as much as it does for a baby to spend one night in the NICU. With this in mind, Chicago's Cook County Hospital is encouraging people donate to give premature babies an incubator place with a campaign that describes a night in neonatal intensive care as a travel-site style apartment listing.

The Tiniest Listing, which was posted on real state websites such as Craigslist, Apartments.com and Hotpads, describes the 3.4 square foot incubator space (which costs $4000 a night) as a "controlled, stress-reduced environment" with a "360-degree rotating mattress." You can click to "book" a night for a preemie baby and then choose how much to donate to the hospital.

Ogilvy & Mather created the campaign, which addresses the fact that one in ten babies is born prematurely.

Credits

Date
May 08, 2018
Brand:
Cook County Hospital
Client:
Cook County Hospital
Agency:
Ogilvy & Mather-Chicago

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Project Type
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