BBH London's Spot for Now Mints Has an Unexpected Twist
Feb 27, 2015
Mentos is promoting its Now Mints with this ad running in Italy, which starts out cute, then events take an unexpected twist. Directed by Benjamin Weinstein of Blink, and created by BBH London, the spot begins with two lovers saying goodnight and blowing each other kisses after popping a mint. Their kisses then turn into butterflies and flowers in a way that's almost too cute....but then, watch as the cuteness gets out of hand. The tagline is "Tiny Fresh Things."