Cuteness Gets Out of Hand in This Mentos Ad
BBH London's Spot for Now Mints Has an Unexpected Twist
Published On
Feb 27, 2015
Editor's Pick
Mentos is promoting its Now Mints with this ad running in Italy, which starts out cute, then events take an unexpected twist. Directed by Benjamin Weinstein of Blink, and created by BBH London, the spot begins with two lovers saying goodnight and blowing each other kisses after popping a mint. Their kisses then turn into butterflies and flowers in a way that's almost too cute....but then, watch as the cuteness gets out of hand. The tagline is "Tiny Fresh Things."
Credits
- Date
- Feb 27, 2015
- Agency:
- BBH-London
- Brand:
- Mentos
- Client:
- Mentos
- Production Company:
- Blink
- Director:
- Benjamin Weinstein
- Creative Team:
- Shelley Smoler
- Creative Team:
- Raphael Basckin
- Creative Director:
- Gary McCreadie
- Creative Director:
- Wesley Hawes
- Creative Director:
- Shelley Smoler
- Creative Director:
- Raphael Basckin
- Strategist:
- Jamie Watson
- Director, Strategy:
- Ben Shaw
- Business Lead:
- Carly Herman
- Director Team:
- Tom Woodhead
- Team Manager:
- Francois d'Espagnac
- Producer:
- Natalie Parish
- Producer Assistant:
- Sarah Cooper
- Production Company:
- Blink
- Director:
- Benji Weinstein
- Executive Producer:
- James Bland
- Producer:
- Patrick Craig
- Director, Photography:
- Simon Richards
- Post Production:
- The Mill
- Editor/Editing House:
- Max/Stich
- Sound Director:
- Sam Ashwell
- Sound Director:
- 750mph
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