TNT : Perception Experience - Making Of

Move around to unveil clues.

Published On
Jul 18, 2012

Editor's Pick

Breakfast New York gives audible flip-boards of the past a modern twist for TNT's "Perception," a show about a man who can see patterns in words. The experience, which takes place in July in Manhattan, 24 hours a day, is a 23-feet by 12-feet display made up of 44,000 electromagnetic spinning dots, which create a moving image as they flip from black to white.

Pedestrians can "erase" words by moving their bodies, leaving behind specific "clues," just like the character in the television show does. Check out a making of video here.

Credits

Date
Jul 18, 2012
Brand:
TNT
Client:
TNT
Agency:
Breakfast-New York

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Project Type