Warburtons : Toastcard Facebook App

Warm thoughts, on toast.

Published On
Feb 13, 2012

Editor's Pick

As part of its new 'Breakfast'campaign, UK baker Warburtons is encouraging people to send each other some virtual toast inscribed with a personalised message, via a Facebook app called Toastcards. Users pick their own message, choose an illustration, and it's delivered on pieces of 'toast' to the recipient. The app is being seeded virally by agency BETC London in a blogger outreach campaign.