Bridgestone Golf : Tobu

o drive home the point that Bridgestone Golf's new e5 and e6 golf balls fly really far when you hit them, JWT/Atlanta and online agency iChameleon Group flew really far themselves. To the Far East, to be exa

Published On
Jan 13, 2006

Editor's Pick

o drive home the point that Bridgestone Golf's new e5 and e6 golf balls fly really far when you hit them, JWT/Atlanta and online agency iChameleon Group flew really far themselves. To the Far East, to be exact. The "Find Tobu" website was created as the interactive component of a humorous campaign centered on the made-up Japanese phrase "Tobu," which means "to fly far with emotion." The site features the same overly-enthusiastic scientists from the TV spot, who invite visitors to test the performance of the new balls in a challenging driving range game. (Intrepid players will discover funny hidden surprises by pressing random letters on the keyboard during the game.) There's also a link to an informative archeological site maintained by the Society for the Preservation of Tobu, which can almost be mistaken for legitimate.

Credits

Date
Jan 13, 2006
Interactive Agency:
iChameleon Group
Client:
Bridgestone Golf
Executive Creative Director:
Steve Kolander
Interactive Creative Director:
Juan-Carlos Morales
Art Director:
David Cohen
Art Director:
Mauricio Carrasco
Art Director:
Cesar Santos
Art Director:
Jimmy Allen
Programmer:
Lior Gonda
Programmer:
Jason Miller
Programmer:
JP Vasquez
Producer:
Jacqui Kebrdle
Producer:
Freddie Laker
Producer:
Samantha Skaggs
Agency:
J. Walter Thompson
Brand:
Bridgestone Golf

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Project Type