Bridgestone Golf : Tobu

o drive home the point that Bridgestone Golf's new e5 and e6 golf balls fly really far when you hit them, JWT/Atlanta and online agency iChameleon Group flew really far themselves. To the Far East, to be exa

Published On
Jan 13, 2006

Editor's Pick

o drive home the point that Bridgestone Golf's new e5 and e6 golf balls fly really far when you hit them, JWT/Atlanta and online agency iChameleon Group flew really far themselves. To the Far East, to be exact. The "Find Tobu" website was created as the interactive component of a humorous campaign centered on the made-up Japanese phrase "Tobu," which means "to fly far with emotion." The site features the same overly-enthusiastic scientists from the TV spot, who invite visitors to test the performance of the new balls in a challenging driving range game. (Intrepid players will discover funny hidden surprises by pressing random letters on the keyboard during the game.) There's also a link to an informative archeological site maintained by the Society for the Preservation of Tobu, which can almost be mistaken for legitimate.

Credits

Date
Jan 13, 2006
Interactive Agency :
iChameleon Group
Client :
Bridgestone Golf
Executive Creative Director :
Steve Kolander
Interactive Creative Director :
Juan-Carlos Morales
Art Director :
David Cohen
Art Director :
Mauricio Carrasco
Art Director :
Cesar Santos
Art Director :
Jimmy Allen
Programmer :
Lior Gonda
Programmer :
Jason Miller
Programmer :
JP Vasquez
Producer :
Jacqui Kebrdle
Producer :
Freddie Laker
Producer :
Samantha Skaggs
Agency :
J. Walter Thompson
Brand :
Bridgestone Golf

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Project Type