Dreyer's Captures Real-Life Family Moments in This Emotive Spot
Reset's Johnny Green Directs Ad Set to Cover of 'True Colors'
Editor's Pick
Real-life families feature in a new spot for Dreyer's ice cream, set to a haunting cover of Cyndi Lauper's "True Colors" by Swedish artist Ane Brun. Captured by Reset's Johnny Green, the ad, by Goodby Silverstein & Partners, is an emotive montage of authentic family moments, from a septuagenarian's birthday party to Dads swimming with their kids to a young couple gazing into each other's eyes on a fairground ride.
The tagline, "Celebrating togetherness since 1928," is part of a new positoning for the brand that focuses on gathering with families and friends. As well as the online 90-second film seen here, there will be a 30- second TV version and an integrated campaign including print ads also featuring real families.
Credits
- Date
- May 02, 2016
- Brand :
- Dreyer's Ice Cream
- Client :
- Dreyer's Ice Cream
- Agency :
- Goodby Silverstein & Partners
- Co-Chairperson :
- Rich Silverstein
- Creative Director :
- Sam Luchini
- Creative Director :
- Roger Baran
- Associate Creative Director :
- Tristan Graham
- Art Director :
- Sam Luchini
- Copywriter :
- Roger Baran
- Copywriter :
- Tristan Graham
- Designer :
- Todd King
- Director, Broadcast Production :
- Tod Puckett
- Broadcast Producer :
- Conor Duignan
- Broadcast Producer :
- Molly Troy
- Managing Partner :
- Robert Riccardi
- Account Director :
- Erin Fromherz
- Account Manager :
- Kaitlin Ginnetti
- Account Manager :
- Lindsay Agosta
- Assistant Account Manager :
- Leah Tichansky
- Director, Brand Strategy :
- Bonnie Wan
- Director, Communications :
- Meredith Vellines
- Brand Strategist :
- Gabriella Svensk
- Business Affairs Manager :
- Jane Regan
- Production Company :
- RESET
- Director :
- Johnny Green
- Director, Photography :
- Jeremy Rouse
- Producer :
- Aris McGarry
- Executive Producer :
- Jeff McDougall
- Editorial Company :
- CARTEL
- Editor :
- Kyle Valenta
- Assistant Editor :
- Micah Chase
- Senior Producer :
- Meagen Carroll
- Managing Partner :
- Marc Altshuler
- Finishing Company :
- Electric Theatre Collective
- Flame Artist :
- John Price
- Colorist :
- Aubrey Woodiwiss
- Producer :
- Kate Hitchings
- End Treatment Graphics Company :
- eLevel
- Director :
- PJ Koll
- Creative Director :
- Mike Landry
- Animator :
- Anthony Enos
- Animator :
- Luke Davisson
- Music :
- True Colors
- Music Supervisor :
- Todd Porter
- Sound Design :
- Lime Studios
- Sound Designer :
- Joel Waters
- Mix Company :
- Lime Studios
- Mixer :
- Joel Waters at Lime Studios
- Assistant Mixer :
- Stephen Fredericks
- Executive Producer :
- Susie Boyajan
Need a credit fix? Contact the Creativity Editors
