Dreyer's Captures Real-Life Family Moments in This Emotive Spot

Reset's Johnny Green Directs Ad Set to Cover of 'True Colors'

Published On
May 02, 2016

Editor's Pick

Real-life families feature in a new spot for Dreyer's ice cream, set to a haunting cover of Cyndi Lauper's "True Colors" by Swedish artist Ane Brun. Captured by Reset's Johnny Green, the ad, by Goodby Silverstein & Partners, is an emotive montage of authentic family moments, from a septuagenarian's birthday party to Dads swimming with their kids to a young couple gazing into each other's eyes on a fairground ride.

The tagline, "Celebrating togetherness since 1928," is part of a new positoning for the brand that focuses on gathering with families and friends. As well as the online 90-second film seen here, there will be a 30- second TV version and an integrated campaign including print ads also featuring real families.


May 02, 2016
Brand :
Dreyer's Ice Cream
Client :
Dreyer's Ice Cream
Agency :
Goodby Silverstein & Partners
Co-Chairperson :
Rich Silverstein
Creative Director :
Sam Luchini
Creative Director :
Roger Baran
Associate Creative Director :
Tristan Graham
Art Director :
Sam Luchini
Copywriter :
Roger Baran
Copywriter :
Tristan Graham
Designer :
Todd King
Director, Broadcast Production :
Tod Puckett
Broadcast Producer :
Conor Duignan
Broadcast Producer :
Molly Troy
Managing Partner :
Robert Riccardi
Account Director :
Erin Fromherz
Account Manager :
Kaitlin Ginnetti
Account Manager :
Lindsay Agosta
Assistant Account Manager :
Leah Tichansky
Director, Brand Strategy :
Bonnie Wan
Director, Communications :
Meredith Vellines
Brand Strategist :
Gabriella Svensk
Business Affairs Manager :
Jane Regan
Production Company :
Director :
Johnny Green
Director, Photography :
Jeremy Rouse
Producer :
Aris McGarry
Executive Producer :
Jeff McDougall
Editorial Company :
Editor :
Kyle Valenta
Assistant Editor :
Micah Chase
Senior Producer :
Meagen Carroll
Managing Partner :
Marc Altshuler
Finishing Company :
Electric Theatre Collective
Flame Artist :
John Price
Colorist :
Aubrey Woodiwiss
Producer :
Kate Hitchings
End Treatment Graphics Company :
Director :
PJ Koll
Creative Director :
Mike Landry
Animator :
Anthony Enos
Animator :
Luke Davisson
Music :
True Colors
Music Supervisor :
Todd Porter
Sound Design :
Lime Studios
Sound Designer :
Joel Waters
Mix Company :
Lime Studios
Mixer :
Joel Waters at Lime Studios
Assistant Mixer :
Stephen Fredericks
Executive Producer :
Susie Boyajan

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