Toilet paper brand debuts its own coffee to help you do number two

Sustainable company Who Gives a Crap launches Blend #2 to help propel its charity efforts

Published On
Oct 21, 2021

Editor's Pick

The U.S. is the leading consumer of coffee in the world, averaging about 400 million cups (about three per person) a day, according to research shared by sustainable toilet paper company Who Gives a Crap. The brand is built on a do-good platform and donates 50% of its profits to ensure global access to proper sanitation by 2050. So to propel its efforts even further, Who Gives a Crap has debuted its own coffee brand— the idea being that the more people do number two, the more TP it sells and the more its charities will benefit.

The limited supply of the coffee, appropriately named Blend #2, features “an aromatic blend of chocolatey nutty notes with hints of caramel” according to its product description, which also says it pairs nicely with Who Gives a Crap’s premium bamboo toilet paper. The coffee is sustainably produced, fair trade and delivered in compostable packaging.

Blend #2 is available to buy, bundled with a fresh roll of toilet paper, on the brand’s website for $18.

Blend #2


Oct 21, 2021
Client :
Who Gives a Crap
Agency :
The Brand Guild

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