Rodent control brand Tomcat and agency Barton F. Graf have given you the starring role in their new Halloween horror experience -- as the killer.
The new effort sees the return of the stars of the brand's "Dead Mouse Theater" campaign, which showed consumers how much fun they could have with all the deceased rodents they find in their homes, thanks to Tomcat.
Call it overkill, but the mice are now set to appear as the goners in an interactive teen slashfest-style film set in a creepy cabin and unfolding on Facebook Live. We won't know until Monday how they ultimately check out, as Facebook Live viewers will be the Jason of this tale, and their weaponry, we hear, may, or may not, include Disco Bears.
The experience will debut at 2 PM EST on Monday. It's also being promoted through movie posters and a trailer (seen here), to appear on Tomcat's Facebook page between now and Halloween.