Toms: Good Makes Its Way Back Home

Story about rural Kentucky boy shows brand's impact in the U.S.

Published On
Aug 21, 2013

Editor's Pick

It's well-known that Toms Shoes' one-for-one program promises a pair of new shoes to a child in need for every one purchased, but the brand's new short film llustrates how that mission hits us here at home. The shoemaker debuts its first film about its giving program in the U.S. and shows how it benefts a boy from rural Kentucky, an aspiring basketball star. In the online video, he receives the brand's new "Giving Athletic Shoe." We also see the stories of others the others in the Toms "ecosystem": a customer, employee and a giving partner.

The film was produced out of the brand's recently formed in-house shop, Toms Lab.

Credits

Date
Aug 21, 2013
Brand:
Tom's
Client:
Tom's
Agency:
Toms Lab
Chief Marketing Officer:
Nils Peyron
Copywriter:
Justin Herber
Creative Director:
Aron Fried
Creative Director:
Anya Farquhar
Producer:
Adam Cramer
Director, Photography:
Bernard Evans
Editor:
Steve McClean
Director:
Justin Hurber

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Project Type