TOMS Introduces 'Shark Shoe' Line in Collaboration with Discovery Channel

These Shoes Have Teeth

Published On
Jul 15, 2013

Editor's Pick

TOMS teams up with Discovery Channel's Shark Week to introduce a new limited edition line of shoes. The Shark Week shoes feature a camouflage pattern created using silhouettes of sharks, and proceeds from the sale of each go to support ocean conservation organizationOceana. A child in need also receives a new pair of shoes each time one is bought from TOMS.

This is just the latest in marketing moves from Shark Week -- a hilarious spot featuring "Snuffy the Seal" also made the rounds a few weeks ago. And of course, the event has been known for bold, fantastic advertising throughout the years.

Credits

Date
Jul 15, 2013
Brand:
Toms/Discovery Channel
Client:
Toms/Discovery Channel

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Project Type