ESPN'S Longhorn Network Pulls Some SportsCenter-Style Laughs

24-hour University of Texas Channel Debuts New Spots Via Preacher

Published On
Aug 22, 2014

Editor's Pick

ESPN's Longhorn Network spends 24 hours a day broadcasting all things The University of Texas. To promote the channel, the broadcaster has released this series of comedic spots that seem to pull from the quirky tradition of SportsCenter, created out of Austin-based Preacher.

Four ads directed by Smuggler's The Sniper Twins feature Longhorn legends including Ricky Williams, Vince Young, Earl Campbell, Cat Osterman, Sanya Richards-Ross and T.J. Ford and basketball coach Augie Garrido, as well as famous UT mascots and icons. In this ad, for example, former San Antonio Spurs player Ford challenges co-eds to a game of cornhole -- even offering up some serious handicapping. In other spots, Ricky Williams shows his poetic side and then gets shown up by Vince Young, while a fourth ad features Austin musician Dale Watson strumming alongside Jordan Shipley.

The "All the Live Long Day" campaign riffs off the U of T's nickname of "The 40 Acres" (referencing the acreage originally allotted to the agency) and takes place near what's called "The 41st Acre," the metaphorical name for the Longhorn Network's transmitter tower.


Aug 22, 2014
Brand :
Client :
Agency :
Chief Creative Officer :
Rob Baird
Creative Lead :
Jon Marshall
Strategy Lead :
Seth Gaffney
Business Lead :
Krystle Loyland
Agency Producer Lead :
Laura Ferguson
Assistant Agency Producer :
Katie Stoller
Production Company :
Director :
Sniper Twins
Director, Photography :
Jason Vandermer
Executive Producer :
Jacqui Wilkinson
Executive Producer :
Brian Carmody
Executive Producer :
Patrick Milling Smith
Executive Producer :
Lisa Rich
Line Producer :
Kimi Porter
Costume and Wardrobe Design :
Rachel Jones
Production Designer :
Marcus Laporte
Hair and Make Up :
Joe Rivera
Editorial Company :
Final Cut
Executive Producer :
Saima Awan
Post Producer :
Michael Miller
Post Producer :
Viet-An Nguyen
Editor :
Crispin Struthers
Editor :
Patrick Colman
Editor :
Sarah Iben
Post Production Company :
Executive Producer :
Asher Edwards
Executive Producer :
Lexi Stearn
Post Producer :
Brian Friel
Visual Effects Supervisor :
Ben Persons
Matte Painter :
Rocco Gioffre
3D Lead Artist :
Hayley O Neill
Final Grade/Colorist :
Ricky Gausis
TV Mix :
Eric Warzecha
Sound Design :
Heard City

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