ESPN'S Longhorn Network Pulls Some SportsCenter-Style Laughs
24-hour University of Texas Channel Debuts New Spots Via Preacher
Aug 22, 2014
ESPN's Longhorn Network spends 24 hours a day broadcasting all things The University of Texas. To promote the channel, the broadcaster has released this series of comedic spots that seem to pull from the quirky tradition of SportsCenter, created out of Austin-based Preacher.
Four ads directed by Smuggler's The Sniper Twins feature Longhorn legends including Ricky Williams, Vince Young, Earl Campbell, Cat Osterman, Sanya Richards-Ross and T.J. Ford and basketball coach Augie Garrido, as well as famous UT mascots and icons. In this ad, for example, former San Antonio Spurs player Ford challenges co-eds to a game of cornhole -- even offering up some serious handicapping. In other spots, Ricky Williams shows his poetic side and then gets shown up by Vince Young, while a fourth ad features Austin musician Dale Watson strumming alongside Jordan Shipley.
The "All the Live Long Day" campaign riffs off the U of T's nickname of "The 40 Acres" (referencing the acreage originally allotted to the agency) and takes place near what's called "The 41st Acre," the metaphorical name for the Longhorn Network's transmitter tower.