Warning! This Wacky Japanese Underpants Ad is Pretty Graphic

Spot for Toot Puts Underpants Through Their Paces in Series of Experiments

Published On
Dec 11, 2014

Editor's Pick

Is it us or are we entering a new era of wacky Japanese advertising? In the past week we've had Christmas songs made from snacking noises and miniature bodybuilders on your stovetop, and now this spot from underwear brand Toot sets out to demonstrate the underpants' ability to, er, keep things in place, with a series of "scientific tests. " These include, among other things, getting tackled by a footballer, slapped in the face by a woman, and wrestling a giant rabbit. Oh, and you get to see a lot of close-ups, so it falls into the NSFW category.

Saatchi & Saatchi Fallon Tokyo -- which was also behind Shark's mini bodybuilders -- is the creative agency behind the spot, as well as a website where you can see even more "testing."

Credits

Date
Dec 11, 2014
Agency:
Saatchi & Saatchi Fallon - Tokyo
Brand:
Toot
Client:
Toot
Creative Director/Copy Writer:
Yoshishige Takei
Art Director:
Kenji Moriuchi
Designer:
Keisuke Hara
Interactive Planner/Account Executive:
Tomoko Araki
Film Production:
P.I.C.S.Co.,Ltd
Producer:
Hajime Kohama
Production Manager:
Rina Funatsu
Director:
Kazuma Ikeda

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