Parents Go All-out Stealth in New Campaign for Boston Children's Museum

Hill Holliday's hilarious campaign see the undercover mission in everyday parenting

Published On
Jul 16, 2013

Editor's Pick

When the Boston Children's Museum approached Hill Holliday about a new campaign targeting young families, the client described the benefits that kids get from visiting the institution like this: "It's like cheese sauce on the vegetables." That turned out to be the perfect springboard for this hilarious campaign that casts the everyday challenges of parenting as stealth missions--which, if you've ever had to watch a kid for more than an hour you'll totally relate to. The films, directed by Hill Holliday CD/CW Tim Cawley, cast Mom and Dad's everyday tricks to get kids brushing their teeth, eating their veggies or doing their homework as Mission Impossible-like challenges. Who knew parenting could be such an adrenaline rush?  

The films direct viewers to , which points them to the Boston Children's Museum site and invites other parents to Tweet their own tricks with the hashtag #secretparentagenda. 


Jul 16, 2013
Boston Children's Museum
Boston Children's Museum
Executive Creative Director:
Lance Jensen
Executive Creative Director:
Joe Fallon
Creative Director/ Copywriter:
Tim Cawley
Tim Cawley
Art Director:
Adrianne Read
Integrated Producer:
Lisa Belden
Associate Producer:
Molly Troy
Seth Babin
Marc Colucci
Liz Colanto
Scott Woolwine
James Adame
Original Music:
Skyrmish L.A.
Sound Design/Mix:
Mark Wong
Hill Holliday

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