Topgolf immortalizes small victories in song

Every win is cause for celebration in campaign from Preacher

Published On
Sep 09, 2019

Editor's Pick

Sometimes, small successes feel like the biggest victories. Topgolf celebrates these everyday wins in its first integrated brand campaign, from creative agency of record Preacher. Three spots feature customers teeing up at a Topgolf (like a bowling alley, but with a driving range and restaurant), while song lyrics explain the day’s tiny triumph, which are almost too relatable for comfort.

A simple group text brings friends together after work, and everyone actually shows up (yes, even Doug, the biggest flake of them all). A work lunch goes long, and quiet coworkers cut loose once they get their hands on clubs.

 

And a couple spends an evening away from their kids after snagging a last-minute babysitter. The campaign is aimed at customers who would visit Topgolf more often but don’t have the venue top of mind for more casual events.

 

“Go Out Swinging” is directed by Jake Szymanski via Gifted Youth and is running on Hulu, social media and in-venue marketing.

 

Credits

Date
Sep 09, 2019
Client:
Topgolf
Agency:
Preacher
Chief Executive Officer:
Dolf Berle
Chief Marketing Officer:
Brian Radics
Creative Director:
Carter Martin
Creative Manager:
Michael Dhalliwal
Sr. Marketing Manager:
Michael Angelides
Brand Manager:
Amy Conley
Field Producer:
Natalie Acevedo
Chief Creative Officer:
Rob Baird
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Creative Director:
Greg Hunter
Creative Director:
Kellyn Blount
ACD / Copywriter:
Maxx Delaney
ACD / Art Director:
Nick Troop
Brand Director:
Heath Tavrides
Strategy Director:
Ashley Shaffer
Strategist:
Madelyn Wigle
Executive Producer:
Stacey Higgins
Senior Producer:
Chuy Hernandez
Business Affairs:
Miiko Martin
Production Company:
Gifted Youth
Executive Producer:
Josh Morse
Executive Producer:
Michael Sagol
Director:
Jake Szymanski
Line Producer:
Luke Thomlinson
Director of Photography:
Andrew Wheeler
Casting:
O’Connor Casting Company
Edit House:
HutchCo Technologies, Inc
Executive Producer:
Jane Hutchins
Editor:
Jim Hutchins
Assistant Editor:
Andrew Oleck
Music:
Walker
Executive Producer:
Sara Matarazzo
Creative Lead:
Stephanie Piggott
Composed by:
Walker Music
Mix:
TBD POST
Sound Engineer:
Dusty Albertz
Audio Producer:
Kate Eads
Finish House:
TBD POST
Managing Director/EP:
Kate Eads
Colorist:
Brandon Thomas

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