Sometimes, small successes feel like the biggest victories. Topgolf celebrates these everyday wins in its first integrated brand campaign, from creative agency of record Preacher. Three spots feature customers teeing up at a Topgolf (like a bowling alley, but with a driving range and restaurant), while song lyrics explain the day’s tiny triumph, which are almost too relatable for comfort.
A simple group text brings friends together after work, and everyone actually shows up (yes, even Doug, the biggest flake of them all). A work lunch goes long, and quiet coworkers cut loose once they get their hands on clubs.
And a couple spends an evening away from their kids after snagging a last-minute babysitter. The campaign is aimed at customers who would visit Topgolf more often but don’t have the venue top of mind for more casual events.
“Go Out Swinging” is directed by Jake Szymanski via Gifted Youth and is running on Hulu, social media and in-venue marketing.