Topgolf immortalizes small victories in song
Every win is cause for celebration in campaign from Preacher
Editor's Pick
Sometimes, small successes feel like the biggest victories. Topgolf celebrates these everyday wins in its first integrated brand campaign, from creative agency of record Preacher. Three spots feature customers teeing up at a Topgolf (like a bowling alley, but with a driving range and restaurant), while song lyrics explain the day’s tiny triumph, which are almost too relatable for comfort.
A simple group text brings friends together after work, and everyone actually shows up (yes, even Doug, the biggest flake of them all). A work lunch goes long, and quiet coworkers cut loose once they get their hands on clubs.
And a couple spends an evening away from their kids after snagging a last-minute babysitter. The campaign is aimed at customers who would visit Topgolf more often but don’t have the venue top of mind for more casual events.
“Go Out Swinging” is directed by Jake Szymanski via Gifted Youth and is running on Hulu, social media and in-venue marketing.
Credits
- Date
- Sep 09, 2019
- Client :
- Topgolf
- Agency :
- Preacher
- Chief Executive Officer :
- Dolf Berle
- Chief Marketing Officer :
- Brian Radics
- Creative Director :
- Carter Martin
- Creative Manager :
- Michael Dhalliwal
- Sr. Marketing Manager :
- Michael Angelides
- Brand Manager :
- Amy Conley
- Field Producer :
- Natalie Acevedo
- Chief Creative Officer :
- Rob Baird
- Chief Executive Officer :
- Krystle Loyland
- Chief Strategy Officer :
- Seth Gaffney
- Creative Director :
- Greg Hunter
- Creative Director :
- Kellyn Blount
- ACD / Copywriter :
- Maxx Delaney
- ACD / Art Director :
- Nick Troop
- Brand Director :
- Heath Tavrides
- Strategy Director :
- Ashley Shaffer
- Strategist :
- Madelyn Wigle
- Executive Producer :
- Stacey Higgins
- Senior Producer :
- Chuy Hernandez
- Business Affairs :
- Miiko Martin
- Production Company :
- Gifted Youth
- Executive Producer :
- Josh Morse
- Executive Producer :
- Michael Sagol
- Director :
- Jake Szymanski
- Line Producer :
- Luke Thomlinson
- Director of Photography :
- Andrew Wheeler
- Casting :
- O’Connor Casting Company
- Edit House :
- HutchCo Technologies, Inc
- Executive Producer :
- Jane Hutchins
- Editor :
- Jim Hutchins
- Assistant Editor :
- Andrew Oleck
- Music :
- Walker
- Executive Producer :
- Sara Matarazzo
- Creative Lead :
- Stephanie Piggott
- Composed by :
- Walker Music
- Mix :
- TBD POST
- Sound Engineer :
- Dusty Albertz
- Audio Producer :
- Kate Eads
- Finish House :
- TBD POST
- Managing Director/EP :
- Kate Eads
- Colorist :
- Brandon Thomas
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