Lexus/Sports Illustrated : The Tori 500
Drive the curves.
Published On
Nov 13, 2012
Editor's Pick
Team One L.A. makes racetracks interesting with this homage to the 2012 Sports Illustrated swimsuit issue, in collaboration with Lexus. The agency, along with Recommended Media's Vic Huber, created a race-track in the shape of Tori Praver's body, to a one-inch to a 100 feet scale. Two drivers -- Scott Pruett and Greg Tracy -- made two laps around the track, hoping to a win the grand prize of a lap with Ms. Praver herself. An accompanying app let you get in on the action, and race around Tori yourself.
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Credits
- Date
- Nov 14, 2012
- Brand :
- Lexus/Sports Illustrated
- Client :
- Lexus/Sports Illustrated
- Agency :
- Team One-Los Angeles
- Chief Creative Director :
- Chris Graves
- Digital Executive Creative Director :
- Alastair Green
- Group Creative Director :
- Craig Crawford
- Group Creative Director :
- Jason Stinsmuehlen
- Creative Director :
- David DeRoma
- Creative Director :
- Eric Arnold
- Copywriter :
- Scott Ivener
- Art Director :
- Andrew McGuire
- Executive Agency Producer :
- Sam Walsh
- Business Manager :
- David Peake
- Director :
- Vic Huber
- Director :
- Jerad Sloan
- Production Company :
- Bandito Brothers
- Production Company :
- Team One
- Executive Producer :
- Jeff Rohrer
- Producer :
- Beth Pearson
- App Developer :
- Superfad
- App Developer :
- Tool of North America
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Project Type